If you can check down these five principles, you should greatly reduce any uncertainly on what you spend for leads and the quality you get in return for your investment. As you go to get approval for launching an online lead generation program, you’ll have a framework that will answer any questions the key stakeholders have and establish a definable outcome for your successful campaign.

In this information rich paper, you’ll learn:

• How to negotiate a fixed price for your leads based on your targets
• Have predictable budgets and outcomes
• Best type of content to generate B2B leads